Top 7 Rules for Writing a Good Analysis Essay

It is standard to have to write an analysis essay in college or university. You might be asked to analyze a research paper, a movie, a company, a book, or an event or allowed to choose from a selection of analysis essay topics. But what about actual writing a critical essay? Regardless of what you are required to analyze, a critical analysis essay must be written in according to a series of rules that will ensure you have right the structure and content of the analysis paper. Keep reading to learn the top 20 rules for writing an analysis paper from Custom-writing.org experts†¦ 1. Basic principles Before you learn how to start a critical essay, you should understand some fundamentals of writing this paper. In other words, you must understand how to write a good analysis. Essentially, when writing an analysis paper, you aren’t just describing the topic (the what); you write about peculiarities and essence of the topic. When writing a critical analysis essay, you will need to do the following throughout your paper: Explain the meaning of the topic Analyze the topic without bias Compare the topic of the essay to something relevant. You can most easily do this by uncoveringpluses and minuses of the topic and what it is being compared to. Evaluate the subject by providing an argument and defending that opinion with evidence to support it In order to do this, you will have to compose a thesis statement.

Harley davidson Essay Example

Harley davidson Essay Example Harley davidson Paper Harley davidson Paper The video presents a Harley riding family as they venture from California to Milwaukee. The film presents footage of these popular machines, along with a look at the various types of people who consider themselves motorcycle enthusiasts. Having Embedded Into films, movies, and American culture, the high quality motorbikes became American legends ranking Harley Davidson Motor Cycles Company brand, logo and name among the worlds leading companies. In incense Harley Davidson is the Spirit of America. But Harley Davidson Motor Cycles Company offered a unique product during this period of 100 years such that there were high barriers for entry for other competitors Into he high quality motorbikes that It offered to Its most popular market, the American people. Financial difficulties in the sasss led to the parent company, MAP putting the motorcycle division up for sale. Lack of buyers, a group of Harley managers bought out the company and rescued it with a business turnaround that included brand extensions into licensed goods, such as apparel and related accessories. Now a publicly owned company, Harley has scored double-digit growth for eighteen consecutive years. Harley transformed Itself Into a strong marketing company with a Men From Hell, who meet up with new friends along their route is mentioned in the documentary. Michael Lighter, a photographer who has taken motorcycle images. Later, a large group of Harley riders hit an art gallery to check out and chat about Lighters work. Another big segment of the documentary is devoted to women of all ages who have moved on from riding on the back of the seat on to their own Harley, and the brand has responded by making bikes optimized for women. : Finally, towards the end of the video, it tells more about the Hells Angels and the charity work they do. Theres also more about some of the famed yearly rides. It is very interesting about their marketing management to make Harley Davidson becomes the spirit of America. Case analysis The Harley-Davidson Corporation has been dominating the motorcycle industry for many decades. Today, it continues to have a strong presence in the American market. The mission statement of the company is To fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public and expanding line of motorcycles and branded products and services in selected market segments. Harley-Davidson, Inc. Is the parent company for the group of companies doing equines as Harley-Davidson Motor Company, Bull Motorcycle Company and Harley- Davidson Financial Services. Harley-Davidson Motor Company manufactures five families of motorcycles: Supporters 8, Dana Glide, Softball 8, Touring and VRRP. Bull Motorcycles Company produces sport motorcycles, including four big-twin CB models, and the single-cylinder Bull Blast 8. Bull also offers a line of motorcycles parts, accessories, apparel and general merchandise. Harley-Davidson Financial Services provide wholesale and retail financing and insurance pogroms primarily to Harley- Davidson/Bull dealers and customers. This case could be analysis by using: S. W. O. T. Analysts Strengths According to the video, Harley-Davidson celebrated its 100-year anniversary. Over the past century, the company has created a strong brand image and a loyal customer base. It maintains a close relationship with its customers through a variety of program, such as Hog Owners Group (H. O. G. ), product offerings and events such as Daytona, motor shows, and rallies. In addition, Harley-Davidson has a strong financial position, excellent supply chain management, and a superior product line, which are enabled through creative engineering technology and design. Due to the decline in the market share to Japanese companies in the seventies, Harley-Davidson phased out its weak models, becoming more selective in targeting a specific customer segment and limiting sales and promotion. This strategy created a niche market for their bikes in which the company enjoys a strong position today. Weaknesses First, the company is in its maturity stage and, unless it manages to protect its position, it will be faced with the decline period again. Secondly, the companys products are expensive, which limits them to a specific niche in the market and makes it difficult to grow their customer base. They also have a wait-list for certain products, which can create a substitute effect. Lastly, they are lacking a strong presence in Europe. Opportunity There are various opportunities in the market for Harley-Davidson today, especially with the introduction of the new V-Rod motorcycle. The company has the innovator status advantage in the Performance Cruiser class market segment. They are expanding their partnerships with various European manufacturers, which should increase the presence of Harley-Davidson products in Europe. The corporation is well positioned to attract younger customers, and the company has plenty of room for Roth due to the high demands for its products. Threats Harley-Davidson is facing rigorous competition from Japanese manufacturers, specifically Honda and Yamaha. Yamaha targets the low-end market by providing a variety of products at affordable costs. Yamahas core competencies are small engines, electronic control, and fiberglass reinforced plastic. Yamaha is currently focusing on increasing its global competitive position. Honda is one of Harley- Davidson strongest competitors and is responsible for one-third of all motorcycle sales in the U. S. It has a strong financial base and reliable products. It continues to improve the performance of its motorcycles by focusing on fuel efficiency and lower emissions. In addition, Honda is beginning to increase its performance in the market by introducing information technology tools through its dealerships. These tools help increase dealer performance and create a more positive experience for the customer. The Marketing Mix In order to overcome the problems that Harley Davidson faced in the early sass and help the company regain its market share, a restructuring plan was implemented. Terrain developed an innovative system known as Circles of Management for ringing both workers and dealers together and involving them in taking key decisions relating to the company. A new marketing philosophy was developed based on the desires of the customers and Harley made efforts to position motorcycles as a lifestyle product. Product It was only grey color motorcycles that was offered to its customers and provided three basic styles at the time when Harley was formed. However, the company realized that in order to survive, it had to offer more choice to its customers. Harley realized that it would not be possible to compete with the Japanese manufacturers on the pricing front. This was because manufacturers like Honda not only manufactured a low-priced high-quality product, but also spent heavily on advertising their products. Place Harley started selling its motorcycles through its dealers in 1904. The companys first dealer was CHI Lang of Chicago, Illinois (Refer to Exhibit IV for the number of H-Dos full-line dealer outlets in the US). All the dealers were independent individuals with a business orientation. Promotion Over the decades, Harley had adopted several strategies to promote its motorcycle brand. The products were sold to retail customers mainly through dealer promotions, customer events, and advertising through national television, print, radio, direct mailings, and through advertising on the Internet. Recommendations Harley buyers said, When they are buying a Harley, they are buying an image and a lifestyle first and a motorcycle second. But, Harley-Davidson has to do more to ensure another 100 years of success. I would recommend that Harley do a few things differently. First, they could have researched the literature on what types of problems mechanistic manufacturing organizations face when they try to implement an ERP system in a highly inflexible environment. There was enough research and case analysis available to do this. While they were clearly aware of potential change resistance and the need to get all stakeholders involved, the amount of time their search and selection process required was ridiculous in todays business environment. We speculate that the sheer demand and high prices of their product allowed them to wallow in their inefficiencies a few more years before they had to bite the bullet. Second, obtaining the advice of experienced software and supply chain consultants earlier in the process probably could have saved some time and created a defined focus. Often, managers use the discipline and recommendations of insulates to reinforce the need for organizational change. With the purchasing process out of control, they could have brought in some purchasing expertise to clean up some of the mess before selecting a software system to help organize the process. Third, we questioned the research methods and bias of the data. However, if Harley eventually got what they wanted and it turned out to be a success for them, then perhaps their methods were valid. Harley buyers is 46, compared with an industry average of 38. This could have a damaging affect on consumers perception of a Harley being the old guys bike. Harley-Davidson produces only heavyweight motorcycles that are categorized into touring and cruiser motorcycles. To be successful here, Harley needs to provide smaller, easier to handle, comfortable, and good quality bikes to build up brand loyalty. The European market has great potential for Harley-Davidson since Europeans have higher disposable income and enjoy a higher standard of living. To succeed in this market, Harley-Davidson would have to modify their products to meet local needs, expand its distribution networks, and create strong customer service. Nowadays, as the feelings of American patriotism are so strong, Harley-Davidson deeds to continue to strengthen its positioning strategy by building on the Own an American Icon slogan. In summary, Harley-Davidson should capitalize on its current reputation and success by rapidly increasing demand, and by expanding its product line to reach new consumer markets, especially overseas. It needs to target a younger, technologically conscious and affluent market segment in order to increase its share of the market. The company is well positioned to attract younger customers and they have plenty of room for growth due to the high demands for its products. They also need to set an appropriate pricing strategy, in order to appeal to a wider market segment. Conclusion A feeling of independent, individualism, and freedom is what the Harley-Davidson sells. Theses strong emotional connections have made Harley-Davidson ownership much more of a lifestyle than merely a product consumption experience. To support that lifestyle, the company recognizes that its most important marketing tools is the network of individuals who ride Harley. Harley has adopted those management techniques and building a solid base between the management and the Unions/ employees made it possible for Harley-Davidson to improve its management processes. The realization of the importance of customer feedback led Harley to develop new marketing techniques. We can clearly see the impact Harveys improved manufacturing process, which consisted of: SIT, E, and SOC had on their continuously improving environment. The degree of relationship, loyalty, connection with consumers, the development of brand and product type and innovate new products regularly make Harley Davidson a strong brand, and never be afraid of any competitors. By the Journey and what they have managed and run their business sakes me no wonder why Harley Davidson has become a true American icon. Questions and Answer marketing success? Answer Harley Davidson has considered itself more than motorcycles, but they are legends. It is an American icon brand. When concerning most motorcycle owners have purchased their bikes as a second vehicle, using them more during weekends and free time instead of during the workweek. This implies that the motorcycles serve for recreational riding purposes. In the United States, Harley-Davidson has had much success because of responding the market trends and tastes people enjoy. Moreover, Harley-Davidson has position itself in the motorcycle industry is differentiate itself from its competitors by offering motorcycles that have more power, custom accessories, and carry the Harley-Davidson brand name and logo. Creating a sense of not only a motorcycle for a sport traveling, but also a chance for riders to meeting, riding, and sharing trip and vacation together. More important is building a strong sense of unity and harmony among them too. There are some key factors of Harley Davidson market success include having a strong and adaptable brand image, avian a strong marketing effort (both domestically and globally), and having a strong network of dealers. Harley-Davidson has found ways to turn these factors into strengths while pursuing a strategy using focused differentiation to sell its products. Harley-Davidson has created a network among its clients known as the Harley Owners Groups (HOG) which allows for people in certain geographic regions who own Harley-Davidson motorcycles to socialize or ride with other owners. 2. How does Harley Davidson build long-term customer relationships? As the matter of fact that Harley-Davidson produced the best quality motorcycle, customer satisfaction is their motto and its customers can experience the taste of reality of motorcycle dreams by relaying their satisfaction on them. Harley-Davidson is dedicated to use the advanced technology to produce the most superior motorcycle in domestic and international markets. The Harley has a strategy to build strong relationships with customers and dealers with varieties of activities like events, rallies, road-trip, festival or parade continuously. So the people both domestic and worldwide increase their recognition and making Harley Davidson brand loyalty to become a legend and a dream of many people who would like to own. Moreover, when a person buys a Harley-Davidson motorcycle, they receive a free I-year membership to the Harley Owners Group (HOG), which was developed in 1983 as a program to keep people active with their Harley especially keeps the company close to its customer. These are two major building blocks for long-term customer relationships. One is customer satisfaction and the other is adding customer value. First of all, Harley Davidson builds long term customer relationships by all kind of to customers. Harley Davidson has also embedded the American culture of customers and which help creating loyal customers. . What is Harley Davidson value proposition? Harley-Davidson stands for independence, freedom, individuality, expressing ones self, adventure on the open road, and experiencing life to its fullest. Harley-Davidson has a value mentally greater than the value to applications. Harley-Davidson has a unique and illustrates the lifestyle of the American people. It is a dream of many people who have owned or ridden caused lot of pride. Creating a common experience between the brand and the consumer over 100 years of Harley-Davidson, so the customers caused relationship and the value of Harley-Davidson together. Individuality, expressing ones self, adventure on the open road, and experiencing life to its fullest. This is what people are buying when they buy a Harley. 4. Relate the concept of customer equity to Harley-Davidson. How does Harley Davidson strategy focus on the right relationships with the right customers? Harley-Davidson made a detailed plan to analyze customers need and their consumption potential. Developing club marketing to keep long-term customer relation is the base of right relation and right customer. Harley-Davidson understands the power of a deep connection to a client is a true brand. They benefit room a long cycle life and indispensable to bring revenue and competitive advantage. So the thing that makes them different from one another. The belief that the consumer owns the brand, not the company has any idea on this. Consumers have become the people we need to build relationships. Harley Davidson strategy focuses on the right relationships with the right customers by gathering meaningful customer insights, utilizing new marketing technology and has kept in connection with customers to asses their needs so that Harley Davidson can building a strong and attractive brand and a product that can satisfy these needs.

Regal Movie Theaters (marketing research) Essay Example | Topics and Well Written Essays - 500 words

Regal Movie Theaters (marketing research) - Essay Example There are people who finish late, go home for dinner and catch a late night movie. Hence post 6pm the theatres are crowded as compared to any other time of the day. There can be many strategies based on price strategy (giving discounts), privacy (giving priority seats with no body near you) or even family attraction deals (a form of discounting like 3 for 2 or 4 for 2). Privacy: Give couple seats which are not surrounded by people. And don’t allocate seats near them to anyone allowing letting them have a sense of privacy. Through this may lead to issues of nuisance that might happen with dodgy couples which remains to be tackled. Family deals: there are grand parents who might want to take their grand children out for a movie. Couples sometimes take leave from work for half a day work and can spend the rest of the half in a movie theatre taking benefit of this scheme. Tickets of Regal movie theatres are fairly priced as compared to its competitors. It’s slightly cheaper in few and slightly dearer in few. Regal movies do not believe in giving differential pricing between weekends and weekdays which they can try to create a market pull for weekdays. Regal is trying to give almost everything right form discounts, family schemes, cheap pop corns and candies to card points at a reasonable price. This is hitting their bottom line hard and there seems to be a scope of either increasing the prices or modifying the scheme to get more benefit out of it. It does not need any numbers or expert comments when it comes to gauge the success IMAX and 3D movies have had in recent time. Attendance and ticket sales are two major factors with which the industry measures its success or failures. In 2010 the attendance was down by 5.25% which might be considered as a devastating drop but thanks to the revenue from 3D films that gave the industry $10.5 Billion dollar ticket sales. The extra prices for 3D movies charged by

Handling customer complaints in hospitality Essay

Handling customer complaints in hospitality - Essay Example This essay examines the various ways through which resources and activities can be reconfigured to accommodate and reduce variability in the handling of customer complaints. CAPACITY The main structural features of hospitality have significant implications for the management of operations in the sector. These structural factors also influence the nature of operations in hospitality. The most important of these structural considerations are related to the effect of seasonality on demand for the hospitality industry (Hayes, 2011). Most activities that are attractive to tourists also play a significant role in leisure consumption at the local level are highly seasonal in terms of feasibility and entertainment. Take Skiing as an example, it plays a role in both tourism and leisure, and at the same time an activity confined to winter and as such localities and operations relating to the provision of facilities and services are time limited (Hill, 2012). Likewise, outdoor activities depend on warm weather such as water sports are limited to summer unless one is in the tropical and sub-tropical locations. Most of the time ‘the operational season’ can be exceedingly short in ‘extreme’ tourism destinations, lasting between six weeks to two months. During which time suppliers seek to maximize on profits from tourism activities to generate sufficient income to cover the full year (Sloan, 2009) However, these structural considerations extend beyond seasonality. Location and distance from key centers of population, while essentially geographical in nature, may lead to the impact of peripherals on hospitality provision (Barrows, 2009). Peripheral locations suffer poor communications and access, and incur competitive disadvantage associated with destinations that offer the same opportunities and facilities, but found closer to the main urban areas with near excellent transport points. For example, Island locations have been the subject of wide study due to the specific influence that insularity brings on the performance and nature of the hospitality sector. Maintaining operations in remote areas can bring in  a challenge in hospitality (Jones, 2002). SERVICESCAPE AND PROCESS DESIGN The business ownership within the hospitality industry can be termed as another operational consideration. The weighing scale between large, chain-owned multiples and small, independent operators in the hospitality industry outlines the way the industry operates and how businesses are shaped (Krajewski). In most parts of the developed world there is a trend of increasing multiple operation and ownership, either by means of various forms of management or franchise or a direct model. This enacts requirements and standards on the operational standards adopted in these businesses. In other destinations mainly in the developing world, hospitality operations experience substantial contrast between micro operations of local entrepreneurs and big multinati onal operations in terms of market activities food or souvenir. Some states in the developing world that have pushed forward the early stages of growth in hospitality based on multinational investment currently recognize the importance of micro businesses to the future sustainability of the hospitality industry (â€Å"Managing service quality†). In hospitality customer expectations vary considerably across the sector on the basis of the type of business, where it is located, and the price-value benefit that

Research report in the field of Web Development and emerging standards Essay

Research report in the field of Web Development and emerging standards - Essay Example ly, UH Solutions is Bizzolutions soft group that conduct their activities based on the latest innovative technologies and prior role of the development teams and engineers for keeping the performance up-to-date towards maintaining the competitive edge of the company in the global environment (Turnbull, 2013). In the real world, the continuous revolutionary approaches in all the spheres and dimensions of technology have imposed enormous impacts over the inhabitant’s lives. To be precise, significant development of Information Technology (IT) has strong impacts over the entire industrial sector especially in the software sector. The emergency of the internet evolves from development of electronic computers with the concept of packet networking. The concept of internet has also been linked to the development of ARPANET by the US Department of Defence’s Advanced Research Projects Agency (ARPA), which is packet-switching network designed to form communication among the ARPA terminals during 60’s. Besides, Paul Baran and Donald Davies have made the first stable linkage among the multiple computers with the use of ARPANET during the year 1969 after ten year of development of initial conceptual network that develop by Paul Baran and Donald Davies. Though at such time the com puter were highly expensive but with the significant development of IT, the use and benefits of internet has been recognise in every sphere of industries (New Media Institute, 2014; Computer History Museum, 2004). Initially, the development of internet has not resulted into the prevalence of the concept of web. Web has been developed with the use of three key protocols including HTML (Hypertext markup language), HTTP (Hypertext Transfer Protocol) and URLS (Uniform resource locator). Murray Leinster has initially developed this idea in 1946 but the real version has been developed earlier in 80’s when Tim Berners Lee work over the ‘Enquire’ project. ‘Enquire’ consist of database of

Marketing Concepts And Principles Of Success Of Subway Marketing Essay

Marketing Concepts And Principles Of Success Of Subway Marketing Essay Marketing analysis consists of finding out the group of potential customers or consumers as well as the market you are targeting. we need to find out their potential needs how can we develop and modify the product or services to develop their needs. We should also know the preferable usage the customer might have for the product or service. We should also be aware of the competitors operation throughout the market that is their pricing policy so that we can be one step ahead of our competitors. We should also be careful about the distribution of the product and services in order to make sure it reaches the right target of the market both local and international. This report is written by studying Subway a leading sandwich shop in Britain. Synopsis The story begins in Bridgeport, Connecticut, USA during the summer of 1965. Fred DeLuca, an ambitious 17-year-old high school graduate, was looking for a way to make enough money to pay for his university tuition. The solution came at a BBQ during a conversation with a family friend, Dr. Peter Buck. Dr. Buck suggested to Fred that he open a submarine sandwich shop having seen a sandwich shop in his hometown experience huge success.   With a $1,000 loan from Dr. Buck, the partnership was formed and Petes Super Submarines opened in August 1965. The first year was a challenge and a learning experience for the young entrepreneurs. They opened their second location a year later and quickly realised that marketing and visibility were going to be key factors in the success of the business the third outlet was in a highly visible location and its still serving sandwiches today. The name was shortened from Petes Super Submarines to SUBWAY ® and the familiar bright yellow logo was introduced.   The next step was to formulate a business plan that outlined the SUBWAY ® chains goals. In an effort to reach those goals, SUBWAY ® outlets began franchising, giving others the opportunity to succeed in their own business venture. The first SUBWAY ® franchise opened in Connecticut in 1974. Literature Review Compare alternative definitions of marketing.(P1) Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.(kotler 2003). Marketing is the management process which identifies,anticipates and supplies customer requirements,efficiently and profitably.(Chartered Institute of Marketing). Marketing is the process of planning and executing the conception, pricing,promotion and distribution of ideas,goods and services to create exchange and satisfy international and organizational objects.(AMA 2004). As far as we can see in the above definitions that all of them is trying to say the same thing that it is a process. Some say it is a social process some say it is a planning process. I would define marketing as a way to reach the consumers as well as customers as AMA American Marketing 2004 has the definition that it is the perfect finishing of pricing promotion and distribution of ideas. I agree with that definition. Identify the main characteristics of marketing oriented organizations.(P2) All marketing oriented organizations develop their business around the customer. They focus on the environment and make a key factor in their decision making Ans:there are four main characteristics which explain the marketing oriented organizations. They are-1)Shared values. 2)Organization. 3)Strategy. 4)Stakeholders. 3)Strategy-Every market oriented company should have a good long term strategy. This is because the company will have a target of gaining its ultimate goal that is to be a market leader that is why from the first they should have a strong strategy which is understandable and flexible also. 4)Stakeholders-Stakeholders are those who has a direct or indirect stake which can be affected by the organisations behaviour or activity.For an organization stakeholders are a very sensitive issue.They should be careful when they make any decisions because the decision must be taken in consideration with the view point of the stakeholders.If the stakeholders are unhappy then this might affect the organization very badly. 3:Explain the various elements of marketing concept.(P3) Team work and Integrated approach to business Profitability Customer orientation Identify and assess the benefits and costs of marketing approach.P4 Ans: the cost and benefits of marketing approach are- Cost 1Regular marketing research-Company needs to do regular market research in order to stay updated according to the market. 2)Building excellent services-Company needs to give a good service both with the suppliers and the customers in order to build a goodwill for the company. 3)distribution-Company needs to be very particular in terms of the distribution costs.if the distribution cost is high it might affect them in the long run in terms of increasing the total cost. Benefits- 1)Profit-A good marketing approach means that it is going to hit the right point which should be the profit. 2)Customer loyalty and trust-Customer loyalty should be one of the key benefit. loyalty comes with the trust which is an important factor. when a customer trusts a company the customer will recommend it to the others. that is how the company will increase its benefit from the marketing approach. P5:Identify and explain macro and micro environmental factors which influence marketing decisions. RELATE INFORMATION TO SUBWAY Macro environmental factors which influence marketing decisions are(P5/M2) Economic Environment It is best described as having the factors that affect consumer buying power and spending patterns (Kotler et al 1998). These factors include income, levels of employment, inflation, value of the currency and many others. The income is a very important factor in terms of macro-environment as any customer because the customer should have the purchasing power to buy the product. If they have the purchasing power they are most likely going to buy at subway. Value of the currency is an important factor. If the value fluctuates then we cannot value the correct value of sub according to the market. Political Social Technology Micro environmental factors which influence marketing decisions are- 1)Customers-Organisations survive by satisfying the needs, wants and providing the benefits of the customers. For e.g-Subway gives special offers to the customers like the sub of the day. 2)Employees-Employing the correct staff and keeping this staff motivated is a very important part in terms of strategic planning process of the organization. Training and development is an important factor in subway in terms of getting a competitive edge than any other fast food joint. 3)Suppliers- Keeping a good relationship with the supplier is a very important factor. Prices of raw materials might increase. A good relationship ensures that they get the products of good quality at a competitive price. P6:Propose segmentation criteria to be used for two products in different markets. Ans: Market segmentation is the fundamental component of a market-based strategy. A market segment is a specific group of customers with distinctive customer needs, purchase behaviours and different descriptive characteristics.(Best 2000). We can talk about the halal stores in subway and the general store of subway. They are two products in different markets. One is aimed generally. Another one is specially aimed at the muslim customers who wants to eat at subway. P7:Outline the factors which influence the choice of targeting strategy. Ans: targeting strategy is the selection of potential customers to whom the business wants to target them to sell products or service. Factors influencing the choice of targeting strategy are- 1)Markets diversity- Market goes on to take different routes like the case of subway which is diversifying their sandwich products. 2)The level of competition-Subway has to ensure their goal beside the level of competition that they are facing. This is why they are targeting health conscious customers by introducing low fat subs like chicken teriyaki. They also use the slogan called Eat Fresh to target people who want to eat out but wants to avoid junk food. 8)Explain how buyer behavior affects marketing activities in two different buying situations. Ans: Buyer behavior affects marketing activities in many situations. One may be the way the customers lifestyle is. For e.g.-if the customer is an marketing officer he is more likely to buy formal clothes than a plumber who needs informal clothes like jeans because it will be more suitable for him to work with a pair of jeans. Another situation might be a psychological factors. For e.g-customers of mark and spencer might belief that ms products are very much better than the others. This might influence them to buy that product.

Chaucers Canterbury Tales Essay - Dominance and Control in the Wife of

Dominance and Control in Chaucer's The Wife of Bath's Tale      Ã‚   The Wife of Bath, the main character in Geoffrey Chaucer's "The Wife of Bath's Tale" recognizes dominance over her husband as the main purpose of her life and her story.      Ã‚  Ã‚  Ã‚  Ã‚   The Wife of Bath is a controlling and headstrong woman.   She craves dominance over her husbands.   She believes that, in order to be her husband, the man must be subservient and that she is the head of the household.   Even thought she has been married five times, she has never let the man hold the upper hand.   Out of the five, "three were good husbands, two of them were bad" (Chaucer 224).   She was first married at the age of twelve and is now forty years old.   To be married at such a young age, one can only imagine that the marriage was either arranged for money or for a title.   The Wife of Bath recognizes that the key to survival for a fourteenth century woman is marriage, as shown in her having had five husbands and being married at the age of twelve.   The Wife of Bath is also not what a wife should be.   She torments her husbands by denying them sex until she gets what she wants, which is land and money.   When she does sleep with t hem, it always means "nothing," but for the older husbands it means their lives (Chaucer 224).   The Wife of Bath, in her mind, has the right to deny sex because it is she who hold the "'power of his body' not he" (Chaucer 223).   She even proudly admits that she had married men for their money and driven them to their end by her desire for sex.   She prays for Jesus to send men "who are meek and young and spirited in bed" (Chaucer 250).   The Wife of Bath will stop at nothing to get what she wants because dominance is what she lives for.      Ã‚  Ã‚  Ã‚  Ã‚   ... ...at Chaucer does not believe that it is right for the Wife of Bath to use her sexuality as a tool to get what she wants.   He recognizes there are other options of gaining power because he has the hag use her intelligence to gain control over the Knight.   Feminine wiles are expected of women, just as men play their own games.   "The Wife of Bath's Tale" is a humorous and ironic tale.   The Knight supplies this irony and the Wife of Bath supplies the humor be gaining control of men half her age.   The dominance and control that the Wife of Bath strives for is the theme of her life and of Geoffrey Chaucer's "The Wife of Bath's Tale."    Works Cited Chaucer, Geoffrey.   "The Prologue of the Wife of Bath's Tale."   Oxford: Oxford University Press, 1985. Plucknett, Theodore F.T.   A Concise History of the Common Law, 5th Ed.   London: Butterworth, 1956.  Ã‚  Ã‚  

Marketing and Branding Coco Chanel

1.0 Introduction The survival of firms in the global market is related to their potential to identify brands that can respond to consumers’ needs. In this context, a successful brand is able to secure organisational growth even in periods of strong market turbulences (Doyle, 2009). However, the popularity of a brand in markets worldwide is not guaranteed; for example, it is possible for a brand to face low popularity in a market even if in most markets the response of consumers to the particular brand is impressive (Doyle, 2009). In other words, certain factors such as culture and social ethics can affect the performance of brands in the international market (Davis, 2010). This study focuses on the performance of a well-known brand: Coco Chanel. The specific brand appeared in early 1900s and was initially related to clothing accessories, such as hats (Siddiqui, 2014). Through the years the brand incorporated clothes and jewellery, becoming a symbol of high quality and unique style (Siddiqui, 2 014). The characteristics of the particular brand and its performance, as part of the fashion industry, are analysed below. Emphasis is given to the brand’s environment but also to the strategies through which the brand has secured its market position. It is revealed that the brand’s success resulted from the combination of a series of strategic approaches. The economic and social conditions in markets worldwide during the 20th century had also a key role in the brand’s rapid expansion internationally. Under these terms, the brand has contributed in the increase of attractiveness of the fashion industry and the transformation of luxury products to elements of daily life style. 2.0 Coco Chanel as a brand 2.1 Overview of Coco Chanel In order to identify the performance of the brand as part of the fashion industry it is necessary to refer primarily to the brand’s history, i.e. to the events that have led to the establishment of the brand and the strategies on which the management of the brand has been based through the decades. Coco Chanel is a brand closely related to the life of its creator: Gabrielle Chanel has been the child of a poor family; in her early years Gabrielle had to face the death of her mother, an event that led Gabrielle to work as ‘a singer in a cabaret in Paris’ (Siddiqui, 2014). There, Gabrielle, having become known with the name Coco, met her first husband who assisted her in opening in 1909 ‘a shop that specialised in hats’ (Siddiqui, 2014). In a few years, after the end of the World War 1, Coco Channel entered the fashion industry by developing clothes of high quality. These clothes were characterised by simple lines and persistence in colour: black and whi te were extensively used creating a unique identity for the particular brand (Siddiqui, 2014). Through the years, the brand was expanded incorporated jewellery and perfumes, such as the Chanel No5, the brand’s most successful product ever (Siddiqui, 2014). The success of the brand has been related to the ability of Coco Channel to pay attention to the needs of people and to understand the changes in social and cultural trends, as developed globally (Graj, 2013). In any case, the brand has been characterised by its strong dependency on the personal views and beliefs of Coco Chanel, a fact which is made clear through the brand’s logo: the initials of Coco Chanel have been combined for creating a logo that gives the sense of a signature of its creator (Figure 1, Appendices). 2.2 Key competitors of Coco Chanel As already noted, Coco Chanel is one of the most powerful competitors in the global fashion industry. The brand is part of the luxury fashion sector, a sector which is characterized by the dominance of 10 brands. Different views have been developed in regard to the position of these brands in the relevant hierarchy. In the table included in Figure 2 (Appendices) two of these views are presented: the first view refers to 12 dominant brands of the specific sector while the second view focuses on 10 of these brands as the most powerful ones. Particular emphasis should be made to the following fact: the first list, the one included 12 brands refers only to the luxury clothing sector while the second list presents the top 10 fashion brands worldwide. From this view, the brand under examination would be considered as more relevant to the first list. However, the second list is important for understanding the competitive environment in the fashion industry in general. In addition, the two l ists reveal an important fact: Chanel has managed to secure an important position not only as a fashion brand but also as a luxury clothing brand, being categorized at the fourth and the fifth position accordingly (Figure 2, Appendices). The lists presented in Figure 2 also reveal the significant power of certain brands that are included in both lists: brands such as Louis Vuitton, Prada, Dior and Gucci seem to be the most critical competitors for Coco Chanel since they have managed to be popular both as fashion brands and as luxury clothing brands (Figure 2, Appendices). According to a report published by the Luxury Institute Chanel is one of the top luxury brands worldwide. In fact, in the survey developed by the above Institute most participants seemed to prefer Chanel; in the particular survey Louis Vuitton ranked second while Prada ranked third (Carr, 2012). 2.3 Brand performance2.3.1 Applied marketing mix (4p’s)The performance of the brand in its industry could be made clear after reviewing the key elements of the marketing strategy employed for the promotion of the particular brand. In practice, emphasis is given to four of these elements, which as also known as 4Ps (Burrow, 2008). The particular elements constitute a quite known framework, the marketing mix (Burrow, 2008). The 4Ps included in the marketing mix refer to specific aspects of a marketing strategy. At the first level, reference is made to Product. The term Product, as part of the marketing mix, reflects not only an object, as a materialised element, but also the various characteristics of the object/ product, such as ‘value, packaging methods and materials and brand name’ (Lamb and McDaniel, 2011: 47). Place is the second element of marketing mix; the specific term denotes the geographical area in which the product is available or in which the product i s planned to entry (Lamb and McDaniel, 2011). The term Place also reflects the means used by a firm for distributing its products internationally or locally (Fifield, 2008). The success of a product in a particular market is depended on the Promotion strategy used, i.e. on the means and the approaches employed for making the target consumers aware of the specific product (Satit et al., 2012). Finally, the Price of a product has to be decided taking into consideration various factors, such as the GDP in the target market, the market’s demographic characteristics/ average income and the status of the local economy (Lee, Cheng and Chen, 2008). If the marketing mix used in regard to a product is not appropriately planned, then target consumers would not be expected to buy the product. The relationship between the marketing mix and the consumer preferences is presented in Figure 3 (Appendices). On the other hand, marketing mix should be structured in such way so that it can respon d to actual consumer needs, as these needs are reflected in the 4Cs framework; the relationship between the two frameworks is presented in Figure 4 (Appendices). The issues highlighted above should be used when describing the marketing mix of Coco Channel. At the first level, in terms of its Product, the particular brand is characterised by exceptional quality (Ma, 2014). In fact, quality involves in all aspects of the brand’s product, meaning not only the materials of the products but also the materials used in the products’ packaging (Ma, 2014). For example, in the case of Chanel No.5 the uniqueness of the product was secured by employing an innovative name and by using a unique synthesis of aromas (Sicard, 2013). Also, the specific brand is related to a country well known for the quality of its cosmetics and clothing: France (Ma, 2014). The potentials of the brand to be expanded worldwide have been limited because of the following need: many of the brand’s products had to be supported by appropriate customer services schemes. Therefore, the selling points of the brand’s products are selected on the basis whether they can have a direct and close reference to France, as the source of these products (Ma, 2014). In regard to its Promotion strategy the specific brand can be characterised as unique: common marketing options are combined with less popular marketing approaches for attracting the consumers’ interest. For example, in its initial phase the marketing of Chanel No.5 has been based mostly on ‘word of mouth marketing’ (Sicard, 2013: 159). In addition, the advertisements related to the specific brand are likely to be included in media and press that are quite popular in the fashion industry, as for example ‘Elite and Vogue’ (Ma, 2014: 48). However, the high quality of the brand’s product has been secured by adopting high Prices, an approach which is considered as expected by which has set limits to the increase of the brand’s popularity (Ma, 2014). 2.3.2 Segmentation, targeting and positioning (STP) For ensuring the effectiveness of a marketing strategy used for promoting a brand marketers need to develop three, key, activities: segmentation, targeting and positioning (STP). As part of marketing, Segmentation reflects the effort of marketers to divide a market into parts/ segments; each of these segments would refer to consumers with common characteristics, such as age, marital status and so on (Cant et al., 2009). By segmenting a market marketers are able to develop marketing strategies that would be welcomed by the target consumers (Cant et al., 2009). However, in order to respond to the expectations of marketers, segmentation needs to be following by targeting. In the context of marketing the term targeting is used for showing the identification of the market segments that will be addressed by a marketing strategy (Boone and Kurtz, 2013). For example, the decision to address only teenagers among the people living in the target market is an example of targeting. As for positio ning, the specific term is used for showing the effort of marketers ‘to place a product in the mind of consumers’ (Boone and Kurtz, 2013: 98). Different approaches are likely to be used by marketers to achieve positioning, as this activity can secure consumer loyalty (Boone and Kurtz, 2013). In the case of Chanel, STP could be achieved by using various approaches. For example, in regard to the particular brand market segmentation could be based on the views of consumers in regard to luxury products. This means that global market would be divided into parts based on the expected perceptions of consumers on luxury products; the evaluation of these perceptions could be based on luxury value as of its various dimensions (Figure 5, Appendices). The market segmentation for Coco Chanel could be also based, alternatively, on the frequency of use of luxury products (Ciornea, Pop and Bacila, 2012, Figure 6, Appendices). Targeting and positioning for the particular brand could be developed using similar criteria. More specifically, in regard to targeting the marketers of Coco Chanel should take into consideration the following fact: due to the high prices of its products the particular brand could not target all social groups, as could be developed using targeting. For example, tee nagers would not be an appropriate target group for the brand’s products. As of positioning also there are certain issues that should be addressed: so far the brand has become synonym of quality; also, since its appearance in the market the brand has been among the top brands in its industry. Therefore, the best approach for positioning this brand would emphasise on ‘product’s class and on price/ quality’ (Boone and Kurtz, 2013: 298). 2.3.3 Brand illustration When referring to brand illustration reference is made to the graphical elements used for presenting the brand to the public. For example, intensive colours could be used in a brand’s logo for attracting the attention of consumers (Shimp and Andrews, 2013). In addition, symbols that denote a particular characteristic of a brand could be employed for making the brand more attractive to the public (Kumar, 2009). In order for a brand’s illustration to be successful it should not follow common patterns, especially those related to the industry involved (Kumar, 2009). In any case, the logo of the brand has not necessarily to reflect the role of the brand in the industry but it needs to offer a view on the brand’s culture, as this culture would show to the public the values and ethics on which the creation of the brand has been based. The logo of Coco Channel is based entirely on the name of its creator. The design and the elements of the specific logo aim to show the close relationship between the brand and its creator’s values; simplicity is also another issue highlighted through the logo of the above brand (Figure 1, Appendices). From this point of view, it could be supported that the brand illustration used in the case of Coco Channel can be characterized as quite successful, promoting simplicity and showing the critical role of the brand’s creator in brand’s success. 2.3.4 Detail evaluation, critical perspective – SWOT analysis As with most business strategies the effectiveness of a firm’s branding decisions is usually decided after checking the characteristics of the brand involved; the performance of the brand in its market has also to be taken into consideration for deciding whether a brand has been successful or not (Davis, 2010). In the case of Coco Chanel the SWOT framework could be used for evaluating the brand’s performance. The Strengths of the particular brand are mostly related to its brand name and its relationship to quality (Carr, 2012). In fact, the specific brand has managed to establish a unique culture, a culture based on ‘the spirit of its creator’ (Kapferer, 2008: 252). In the context of this culture, high quality in clothing would be considered not as an exceptional condition but rather as part of daily life (Kapferer, 2008). The high expansion of the brand in the global market, as compared to other luxury brands, is another important strength of the brand (Ca rr, 2012). However, the brand has an important Weakness: the price of its product is quite high, not allowing a high percentage of consumers to buy the brand’s products (Carr, 2012). On the other hand, the particular brand meets all the requirements of a luxury brand (Figure 7, Figure 8, Appendices). This means that the specific brand has important Opportunities for future growth. Still, there is the problem of continuous recession. Economic turbulences in the global market could result to the limitation of profitability of luxury brands, a fact that would be a severe Threat for the particular brand (JWT, 2009). 2.4 Brand value The achievement of profit, at a pre-specified level, is the key target of a brand, at least for brands used in businesses (Larson, 2012). In this context, a business can significantly enhance its value using one or more brands (Larson, 2012). When having to estimate the value of the brand several issues can appear: the exact profit achieved by using a brand cannot be measured since the gain from employing a brand can result either in the short term or the long term. Also, this gain may not be always monetary; the improvement of a firm’s image in the market is an example (Davis, 2010). Therefore, for measuring the value of Coco Chanel, as a brand, a mixed model would be employed: the valuation framework used by ‘BrandFinance, an organisation based in UK’ (Davis, 2010: 44). The particular framework is based on the following method: a firm estimates the level of the sales it should achieve in the future, for securing profit; then ‘a royalty rate is set for achi eving the above target’ (Davis, 2010: 44). This royalty rate can be used for estimating the current value of the brand, which is the actual brand value (Davis, 2010). The measurement of the brand value using the BrandFinance framework is made clear through the diagram in Figure 9 (Appendices). 2.5 Importance of Coco Channel for the industry Since its introduction, the specific brand has achieved the following target: it has made luxury products more attractive to consumers. More specifically, in the 1920s, when the brand first appeared, women had to face the severe consequences of the World War I; widows were increased and the interest for high quality clothing was quite low (Siddiqui, 2014). The appearance in the market of the products of the particular brand, such as the ‘short black dress and the perfume Channel No.5’ (Siddiqui, 2014), introduced a new era for the relationship between consumers and the fashion industry. Since then, fashion products and luxury products have become quite attractive as this fact has been reflected to the radical expansion of luxury brands worldwide (Figure 2, Appendices). In addition, the particular brand managed to cover the gap between fashion and the other industries. Indeed, up to the appearance of the brand’s products in the market the hierarchy of importance as of the industrial activities worldwide had a standard format: manufacturing and transport industries were mostly valued, as of their potential to cover people’s needs (Kapferer, 2008). Since the introduction of the brand’s products in the market the perspectives for growth in regard to fashion and luxury products were made clear. Entrepreneurs worldwide were initiated to invest in the particular sectors, a fact that enhanced competition and kept quality standards high (Kapferer, 2008). 3.0 Conclusion The performance of Coco Chanel as a brand can be characterised as high. In fact, as proved through the analysis made above the particular brand is one of the most powerful in the global fashion industry. The position of the brand in the luxury sector is also significant, an achievement that denotes the brand’s potentials to achieve further growth. The establishment of a unique culture has been proved to be the approach through which the particular brand secured its success. Indeed, the creator of the brand, Coco Chanel, managed to convince the women in her era that style and quality should be parts of their life style. At the same time, through the particular brand the independency of style from complex forms was achieved: instead of emphasising on heavy and multi-coloured clothing Coco Chanel preferred to use simple lines and just two colours: white and black. This approach made the brand Coco Chanel to distinguish in consumers’ minds. A similar approach was followed i n regard to the other products of the brand: simplicity and innovation have been the key elements of the brand’s products up today. In this context, the success of the brand as revealed through the examination of all its aspects could be considered as expected. In the future, further growth could be achieved on the basis that brand’s culture would remain at the centre of the brand’s strategies. 4.0 References Boone, L. and Kurtz, D. (2013) Contemporary Marketing. Belmont: Cengage Learning. Burrow, J. (2008) Marketing. Belmont: Cengage Learning. Cant, M., Strydom, J., Jooste, C. and du Plessis, P. (2009) Marketing Management. Cape Town: Juta and Company Ltd. Carr, T. (2012) Chanel, Zegna top competitors for perceived brand experience: study. Luxury Daily. Available from http://www.luxurydaily.com/chanel-achieves-best-perceived-customer-experience-study/ [Accessed: 20 December 2014]. Chanel (2014) Organisational website. Available from http://www.chanel.com/en_US/ [Accessed: 20 December 2014]. Ciornea, R., Pop, M. and Bacila, M. (2012) Segmenting Luxury Market Based on the Type of the Luxury Consumed. Empirical Study on Young Female Luxury Consumers. International Journal of Economic Practices and Theories. 2 (3). P.143-153. Davis, J. (2010) Competitive Success, How Branding Adds Value. Hoboken: John Wiley & Sons. Doyle, P. (2009) Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value. Hoboken: John Wiley & Sons. Fifield, P. (2008) Marketing Strategy Masterclass. London: Routledge. Graj, S. (2013) Coco Chanel: Personal Branding Legend. Forbes. Available from http://www.forbes.com/sites/simongraj/2013/02/20/coco-chanel-personal-branding-legend/ [Accessed: 20 December 2014]. Hanzaee, K., Teimourpour, B. and Teimoupour, B. (2012) Segmenting Consumers Based on Luxury Value Perceptions. Middle-East Journal of Scientific Research. 12 (11). P.1445-1453. Kapferer, J. (2008) The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. London: Kogan Page Publishers. Khan, E. (2014) Fashion Brands of the World – Top 10. Wonderlist. Available from http://www.wonderslist.com/top-10-fashion-brands-of-the-world/ [Accessed: 20 December 2014]. Kumar, A. (2009) Marketing Management. New Delhi: Vikas Publishing House Pvt Ltd. Lamb, C. and McDaniel, C. (2011) Essentials of Marketing. Belmont: Cengage Learning. Larson, C. (2012) Persuasion: Reception and Responsibility. Belmont: Cengage Learning. Lee, Y., Cheng, S. and Chen, C. (2008) Use of the 4Ps Model to Examine Differences between Generic and Brand Marketing Strategies. The Journal of Human Resource and Adult Learning. 4 (2). P.221-244. Listovative (2014) Top 12 Best Luxury Clothing Brands in the World. Listovative. Available from http://listovative.com/top-12-best-luxury-clothing-brands-in-the-world/ [Accessed: 20 December 2014]. Ma, T. (2014) Professional Marketing and Advertising Essays and Assignments. Tony Ma. Pour, B., Nazari, K. and Emami, M. (2013) The effect of marketing mix in attracting customers: Case study of Saderat Bank in Kermanshah Province. African Journal of Business Management. 7 (34). P.3272-3280. Sambamoorthi, N. (2012) Big Data, Data Mining, Predicting Modeling and Visualizations. Available from http://blog.crmportals.com/my-blog/page/24/ [Accessed: 22 December 2014]. Shimp, T. and Andrews, C. (2013) Advertising Promotion and Other Aspects of Integrated Marketing Communications. Belmont: Cengage Learning. Sicard, M. (2013) Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand. Basingstoke: Palgrave Macmillan. Siddiqui, H. (2014) What makes the House of Chanel a successful fashion brand. Dawn. Available from http://www.dawn.com/news/1127969 [Accessed: 20 December 2014]. So, S., Lui, E., Yau, V., Kan, R. and Li, T. (2013) Luxury Goods Industry Analysis. Available from http://www.slideshare.net/vy1230/luxury-goods-industry-analysis-2013 [Accessed: 20 December 2014].

Exercise in Revising Descriptive Sentences

Exercise in Revising Descriptive Sentences This revision exercise will give you practice in writing with specific descriptive details. Instructions Heres the opening sentence from a students report on what she saw one afternoon on a city street: One brisk afternoon in late September, I took a walk down Prospect Street. What follows are six sentences from the students first draft. Revise each of these sentences according to the suggestions. If you think one of your new sentences is too long, break it up into two or three shorter sentences. Of course, theres no single set of correct answers to this exercise. Rely on your imagination to create details that are precise and vivid. Prospect Street Music thudded out of the shop and mingled with some of the other noises of the city. Identify the kind of music that thudded out of the shop, name the shop, and give specific examples of the other noises of the city. Garbage danced along the sidewalk and lay crushed against the curb. For the word garbage, substitute specific examples of litter. A woman reading a book was sitting there. Briefly describe the woman, identify the book she was reading, and specify where she was sitting. Steam blew out of the air vents of a restaurant, carrying with it various smells. Name the restaurant, and identify some of the smells coming out of it. An old man was talking to Annie, even though he was walking by himself. Describe the old man in more detail. A red-faced man was pleading with a traffic cop as the cop was doing something. What was the cop doing? The answers to this exercise are limited only by your imagination. Example Rewritten Descriptive Sentences Electro-pop  thudded out of Shikis Fashions and mingled with the noise of growling engines, pneumatic drills, and people gossiping, arguing, and bargaining on the busy street.Garbage danced along the sidewalk and lay crushed against the curb: cellophane chip bags, crumpled cigarette packs, wine bottles, empty soda cans, and yellow foam boxes from a burger joint.A shrunken woman, with ragged hair bobby-pinned to her skull, was sitting on the curb, moving her lips as she read a romance novel.Steam blew out of the air vents at Dwights Diner, carrying with it smells of coffee, chili, and chicken noodle soup.An old man with a scraggly beard was arguing loudly with a woman he called Annie, even though he was walking by himself.A red-faced man was pleading with a traffic cop, who was calmly filling out a jaywalking ticket.

Cthulhu in Pop Culture Professor Ramos Blog

Cthulhu in Pop Culture This being is everywhere in pop culture, but no one has any idea who he is. He has shown up in multiple forms of media ranging from T.V. shows and movies, to video games, and even a presidential campaign in his honor. As his presidential slogan says, â€Å"Abandon the pathetically lesser evils, and vote for the Greatest Evil.† (Olive). This greatest evil is Cthulhu from the Cthulhu Mythos made by H.P. Lovecraft. The big question is, why is Cthulhu so big in pop culture today? Cthulhu is a monster that was created by H.P. Lovecraft in 1926 and is still very relevant in the world today, but more needs to be said about him before it will make sense why a monster that is almost 100 years old is still around today. In the universe he was created in, he is a â€Å"Great Old One†¦Ã¢â‚¬  (Lovecraft). Which is what people might more commonly known as an Eldritch god. An eldritch god is a being with incomprehensible power that takes the form of a horrible monster that drives you insane just by looking at them. Cthulhu is no different from that description as he is multiple stories tall, a squid like head, tentacles around his mouth, giant wings, sharp claws, and full black eyes like volcanic rock. He also has the ability to manipulate hundreds of thousands of people with his mind at the same time, and he is so giant compared to humans that in his book he picks up two sailors with one hand, and â€Å" The sailors were devoured whole†¦Ã¢â‚¬  (Lovecraft 3). Cthulhu is horrifying and truly a being of nightmares. According to the article done by Auroch Digital â€Å"†¦ it comes down to two reasons why Cthulhu is still relevant: The ‘open source’ nature of the original Mythos means it was born within the concept of others adding their own take to it. [and] The core theme of the Mythos, that humanity is but a minor footnote in the history of Earth, speaks to us as part of our own fear and fascination with death and the concept of ‘the apocalypse’† (Digital 1). The first concept is easy to grasp. When you put work into something you start to care for it more and more as you put more work into it. This was a big part of making Cthulhu as popular as he is today, because so many people have added to him, to make him what he is today. With so many people adding things to this horrifying monster, it helps the monster live longer in multiple cultures. The second concept is the more complicated of the two, but with a bit of explaining and help from 1 of the 7 monster theories made by Jeffrey Cohen it will make a lot more sense. Monster theory is the combination of 7 theses that are used to â€Å"[Understand] cultures through the monsters they bear† (Cohen 4). All of the theses go more into depth on the reasons why a monster is created and would be enjoyed among the culture it was created in. Some of these theories apply more to different monsters then they do others. In Cthulhu’s case the theory â€Å"The monster is the harbinger of a category crisis† works the best to explaining why Cthulhu became so popular (Cohen 6). Cthulhu is a monster that is always the cause of horrible unimaginable things, causing chaos and destruction in his wake, because of this he is â€Å"’ a revolution to the very logic of meaning’† (Cohen 7). The idea of something that forces people to come to realizations of possible death and destruction are very interesting to us. Cthulhu always appears at the time of a crisis, most of the time the crisis being his fault in the first place. The way he was able to do this just never got old as people kept rewriting his story and adding to it. It made it more appealing to each culture it was rewritten by. In the end, the culture created a very real living and breathing monster that not only everyone is afraid of, but they are intrigued by. With people still adding to his stories and using him in works of their own this has caused him to show up in many different places over the past 94 years, ranging from a simple ‘hat tip’ in Lovecraft’s direction to a full on game centered around Cthulhu himself. The Cthulhu universe A.K.A. The Cthulhu Mythos can be seen referenced back as far as 1961 in the film Gorgo, but one of the earliest direct references to Cthulhu outside of his mythos is in the T.V. series â€Å"The Real Ghostbusters (1986-1991) with the episode being season 2 episode 41 ‘The Collect Call of Cthulhu’ (1987)† (Lovecraft Wiki). The recreation of Cthulhu will continue on for years as Cthulhu continues to show up in or have an influence on a multitude of other T.V. shows, films, novels, and games. Some of the more popular of things he has influenced are: The Mist, The Cabin in the Woods, The Justice League, Star Trek, DC Comics, The Witcher series, and the Fallout series. Because of Cthulhu’s appearance in all of these different places and times, he has been a big part of pop culture. People would grow up seeing and hearing works made with this monster in it that would leave people fearful but curious for more. This would cause Cthulhu to keep reappearing in more things as these people, that heard about him, made their own works with him making the cycle repeat again. Some of the more recent pop culture works he has been in and/ or influenced are: The Grim Adventures of Billy and Mandy, South Park, Supernatural, Robot Chicken, Stranger Things, Rick and Morty, Gravity Falls, The Elder Scrolls series, Resident Evil, even Grand Theft Auto V has a mask modeled after Cthulhu’s Head. The list goes on and on, and there is no way a single list can hold all of his references, there are just to many. He has been so popular recently that there has even been people trying to campaign him for the presidential election. Cthulhu is a big part of our culture because of all the things we use him in, and all of the arts he has influenced Anywhere from old radio stories he starred in, to modern films and TV shows he is heavily referenced in. He is a great monster that will continue to be rewritten to fit the fears of current society around death and the apocalypse; and continue to be used by many people do to the fact that he is open source. Both of those facts have made Cthulhu relevant in pop culture and some predictions believe that this relevance will keep him in pop culture for many years to come. Works Cited Cohen, Jeffrey Jerome. Monster Culture: Seven Theses. From Monster Theory: Reading Culture. Minneapolis: University of Minnesota Press, 1996. 3-25. â€Å"Cthulhu Mythos in Popular Culture.† The H.P. Lovecraft Wiki, lovecraft.fandom.com/wiki/Cthu lhu_Mythos_in_popular_culture. Digital, Auroch. â€Å"The Mainstreaming of Cthulhu: How a Fringe Horror Creation Became Popular.† Medium, Medium, 15 Feb. 2018, medium.com/@AurochDigital/the- mainstreaming-of-cthulhu-how-a-fringe-horror-creation-became-popular-5598dcb7795e. Lovecraft, Howard Phillips. â€Å"The Call of Cthulhu.† Weird Tales, Feb. 1928. Olive, Devil. â€Å"Cthulhu for President 2020: Vote for the Greatest Evil.† Cthulhu for America, 2015, cthulhuforamerica.com/. Accessed 7 August 2019

Romanticism was a cultural movement that was based upon reactions to Essay

Romanticism was a cultural movement that was based upon reactions to the onset of the new Industrial Age. Explain the growth of romanticism, its basic ideas, a - Essay Example In order to be able to truly understand how and why all of this took place, we need to first understand a bit more about romanticism itself and what it is all about, as well as all of the key and related issues in regards to how it changed and how it was grown. By doing this, we will not only be able to better understand the term romanticism, but as well we will be able to understand the reasons why and how it has grown and altered. This is what will be dissertated in the following. Romanticism is considered as being "A movement in art and literature in the eighteenth and nineteenth centuries in revolt against the Neoclassicism of the previous centuriesThe German poet Friedrich Schlegel, who is given credit for first using the term romantic to describe literature, defined it as 'literature depicting emotional matter in an imaginative form'Any list of particular characteristics of the literature of romanticism includes subjectivity and an emphasis on individualism; spontaneity; freedom from rules; solitary life rather than life in society; the beliefs that imagination is superior to reason and devotion to beauty; love and worship of nature; and fascination with the past, especially the myths and mysticism of the middle ages".1 There are many different

Conducting Market Essay Example | Topics and Well Written Essays - 500 words

Conducting Market - Essay Example The aim in conducting market research is to clearly establish the awareness in the consumers as well as, increase their knowledge so as to influence the decision making and perceptions towards the product presented. In this respect, the course of this study proved notably very key in its focus. Notably, the study focused completely on the product, which is space tourism. The study identified that the consumer needs to have the expected awareness, of the product. Thus, the study focused on establishing the existing awareness of the product among the consumers, then proceeded accordingly, to evaluate the market and its coverage. The study proved very enlightening to my knowledge, particularly on the existence of space tourism, which incorporates taking ride on a hot air balloon, to view the earth surface from above. This essay stresses that  in contribution to my knowledge on market research, I observe that the structure and procedure of the study is accurately focused on the target market and specially tailored to address the key factors in the market. For instance, it initiated my feelings towards preparing to participate in a space tour at a point in my life. This reflects the influence of the study on my decision making towards the product. In this respect, marketing research achieves the purpose to create awareness as well as, increase knowledge on consumers; hence, influencing their decision making towards the product offered in the market.